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Showcase Your "Home Run" Accomplishments, Part 2, by William S. Frank


Baseball This is Part Two of a two-part article. [Return to Part One.] Accomplishments are written in the past tense, and traditionally begin with "action verbs" like implemented, initiated, designed and directed. Accomplishment statements are often written in two parts. The first part tells what you did. The second part tells the result. That's the "So what?" part. What measurable impact did your actions have? Here's what the format looks like:

 
 
What I Did and How I Did It The Result (So What?)
 
  Good Examples
  • Produced $20M new revenue in 1.5 years in a declining market.
  • Designed and developed preoperative bariatric surgery seminar for patients, covering types of operations, complications and insurance coverage. Nurses delivered seminar to 1800 patients, and improved their satisfaction by making expectations realistic.
  • As hospital COO, restructured 450 turnkey construction projects to insure completion on time and within budgetary limitations. Reduced overall cost of project by more than $2MM.
  • Achieved sales of J&J medical devices in amount of $.6M ;exceeded volume goal by 124.8%—highest sales achievement for J&J region.
  • As Medical Director of Cosmetic Surgery, added 3 surgeons (to total 6), increased volume of cases by 75%, and boosted revenues 136% to $12 million.
  • Designed and implemented blood usage tracking system for intra-operative blood and blood products transfusion. Monitored and improved clinician compliance with best-practices guidelines, and decreased blood bank costs by 15%.
  • Spearheaded meetings to control outside costs; resulted in 87% cost reduction in radiology and 26% cost reduction in physical therapy.
  • Reduced staff by 15% through internal reorganization of staffing mix, patient/staff ratio and use of part-time help.
  • Implemented revised fringe benefits program which saved $25,000 in annual premium cost and improved employee insurance coverage.
 
  Not all accomplishment statements follow these rules. Some wordings are good just because they sound good. If they sound impressive, leave them alone. "Operated within one and one-half percent of projected annual budget," is an accomplishment simply stated. It should be left alone. Concentrate on improving weaker text.
Sometimes two, three or even twelve small achievements can be lumped together to make them sound better. For example: If you taught the same apherisis seminar every month for five years, that's fairly routine. But if you've taught the seminar 60 times with consistently excellent evaluations, that's exciting.
Sometimes companies abandon projects or shelve reports you've worked hard on. You still accomplished something even though they didn't use your work. Let's suppose you spent six months writing a report, and they shelved it. There's no "So what?" Nothing great happened. Your effort can still be written as an accomplishment, like this: "Designed research study, interviewed 438 people, collected data from 27 academic sources and presented 187 page strategic report to shareholders."
 
  Bad Examples
  • Managed insurance, pension, employee savings, tuition reimbursement programs. (So what?)
  • Advised parent company senior executives and joint venture partners and managers on issues of strategic planning and daily operations. (Merely a statement of job duties and responsibilities.)
 
  How to Rework Your Writing
You'll probably need to rework your sentences many times to give them impact. When you first write your achievements, they may be too general. You may need to return to them and sharpen them up. Here are some examples of accomplishments that have been rewritten and improved:

First Version Second Version
As part of team, successfully completed project ahead of schedule and under budget. As part of reengineering team, successfully completed leadership reorganization of 3 outpatient surgical centers six months ahead of schedule and $150K under budget.
Administered labor contract effectively with minimum grievances. Administered complex union contract involving travel, transfer, seniority, wages and benefits and negotiated settlement of 70% of labor grievances at my level.
Was outstanding dermatologist. Listed in 5280 Magazine's Best of Denver Doctors (selected by physicians) 1997 to Present.
Saw 40 patients per day. Treated 40 patients daily, exceeding the average by 60%. Six to nine patients is satisfactory; more than 12 is considered outstanding.
Coordinated hospital departments to ensure customer satisfaction. Managed hospital departments nationwide to ensure customer satisfaction. Result was an average of six patient commendations per month.

Reduced and maintained incidence of patient hospitalization in six dialysis units 11% below national standard.
(an accomplishment simply stated.)
Standardized ICU/CCU nursing care. Standardized ICU/CCU nursing care by implementing clinical certification program to ensure consistent skill-set in all RNs. Led to improved outcomes and improved institutional prestige; eliminated need for specialist registry nurses for complex patients at savings of 25%.
Successfully implemented recognition and tracking procedures for 40 employees. Successfully computerized recognition and tracking system for 40 employees. Project involved extensive data changes and accurate research, and saved $15,000 per year in clerical time.
Proven track record for bringing in high revenue. In each of three hospitals, increased diabetic patient volume by at least 28%, increasing revenue 21% and making each a designated center of excellence.
 
  A CEO Struggles With His Accomplishments
Most of us, perhaps even all of us, struggle with feelings of inadequacy, even though we've accomplished a lot. During a recent consulting meeting I was surprised to see these words written by a physician executive who had been president of several large healthcare companies:
 
 
    "I have a large number of significant accomplishments, and people for whom I have a great deal of respect, note and comment favorably on these accomplishments, and also express confidence that I can continue this record in other areas.

"Yet I was usually surprised when I achieved them (even though frequently I did it with ease). The circumstances were usually that these problems/opportunities simply became available to me in the course of my life or job, and it just seemed up to me to handle them. Very importantly, I did not aggressively seek them out (though I often did make myself noticeably available) and so made no promises about how well I might solve them.

"In the search for a new career, I feel that if I could bring myself to make these accomplishments more a part of my self-image, I would fare much better. The tangible evidence is there, but I seem to want the potential employer to interpret it and him place me in the new job, without my having to explicitly promise miracles.

"This is what has always happened in the past—and I have always had strong achievement in every new job. But I am still reluctant. I feel this behavior by me is not logical, and can result in my being underemployed (because I'm being rather passive in the selection of the new job). Just realizing that it's not logical doesn't seem to help that much. I really need some help on this one."

 
  Apparently, Mark got the insight he needed. Shortly after writing this, he became President of a high-tech startup company. Today, 15 years later, he is co-Principal in a successful investment management firm for high-net worth individuals, many of them physicians. Most people feel insecure from time to time, and naturally, a career transition heightens that. Concentrate on your successes, and keep reciting them in your mind. Just remember, the future holds great promise for you.  
  Summary  
 
   
  • Everyone has work accomplishments, but. . .
  • They're not always easy to see.
  • You may have to ask for help to find yours. Ask friends, peers, and colleagues. Ask partners and past and present patients. If you're employed by others, ask your bosses and direct reports, whichever is appropriate. Ask your spouse/partner for their input.
  • Read accomplishments other people have written to give yourself ideas—but don't copy theirs.
  • Do several drafts. Don't expect them to come out perfect the first time.
 
 This is one of the most worthwhile career exercises you will ever do. Take your time here. Don't rush. Don't gloss over it. You can easily afford to spend several hours—perhaps several days—documenting your past performance.
There's a $50,000 resume, a $150,000 resume, and a $250,000 resume—and the difference between them is often simply the character and strength of the accomplishments. Your resume should read $10,000-$50,000 above your last salary level, and it will if you agonize over your past achievements.
If your resume is full of hard-hitting accomplishments, you'll shorten your job search considerably. Doors will open more easily. You'll be interviewed more often. Your interviews will go much better, and you'll be hired sooner. Good luck, and happy writing.
 
  How to Start  
 
    1. Take a separate sheet of paper for each job title you've had. If you've had six different jobs inside one company, you'll still need six pieces of paper. Volunteer experience counts as a job. So does school. So does being a homemaker.  
 
    2. Quickly write your accomplishments for each job "off the top of your head." Don't worry about grammar or form. Just get them down. Brainstorm.  
 
    3. Then clean them up. Go back and add details. Refer to your patient charts or past performance reviews for facts and numbers. Tighten them up. Edit and shorten them.  
 
    4. Read Gary Provost's article, Pack Every Word With POWER. It's the best short article on writing I've ever seen. This is important. Don't skip this step! Then rewrite.  
 
    5. Let others read your accomplishments and give you ideas. Incorporate their ideas into your work.  
 
    6. Sort your accomplishments into functional categories (or core competencies) such as clinical, technical, teaching, or practice management. Executives often use categories like marketing, general management, budgeting and finance, cost containment, public relations and so on.  
 
    7. Prioritize your accomplishments putting the most-important first, the second most-important second, and so on, and the least important last.

BACK to Part One of this article. Return to index of articles.

 


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